Study Guide Exam 2

Chapter 12 - News Gathering
Newsworthiness - what makes something news?
Hard news vs Soft news
Types of reporters
Print vs Broadcast news - pro's and cons of each
What is the AP?
Syndication
Jayson Blair
Online news trends
From lecture:
Nelly Bly, Ida Tarbell, Joseph Pulitzer, Watergate (Woodward/Bernstein), Gonzo Journalism, photojournalism, Edward R. Murrow
Infotainment
Herd/Pack journalism


Ch 13 - Public Relations
PR compared to advertising
modes of communication in PR
history of PR
External PR firm vs Internal department
PR messages/media
Steps in PR campaign
From lecture:
Reputation management
crisis communication
spin
PR blunders and disasters
astroturfing
propaganda vs PR


Ch 14 - Advertising
functions and dysfunctions of advertising
what changes in society had to happen to lead up to advertising?
different eras in the history of advertising
primary demand ads
selective demand ads
economics of advertising (how much is spent in what medium?)
effectiveness of ads?
online advertising tactics
role of the advertising agency
factual vs emotional appeals

from lecture:
viral ads
why brands
false advertising
advertising appeals/weasel words

Essay questions (I'll give you two, you pick one)
1. Our book lists many different settings or areas for public relations work. One would be PR for businesses. Please list four other areas and a description with example(s) for each.

2. Compare and contrast the presentation of news in both the print media and broadcast media. Consider the limitations and advantages of each.

3. Please describe the social and technological evolution that paved the way for modern day advertisers (starting around the Industrial Revolution).

4. List and describe two ways the Internet has affected 1. journalism, 2. public relations, and 3. advertising? Which has been affected the most in your opinion?